No, not the 90s boyband (that was Boyz II Men, anyway. Not that I would know…) but the Citroën C3 Pluriel advert!
It wasn’t until I was buying Muriel that I had recollections of this ad, first broadcast here in the UK in 2003. I was actually searching for the Pluriel video which has vanished from citroën.com, (which is a shame because it had hilarious, rather porn-film-esque music playing in the background) when I came across this delight on You Tube.
The advert features a young brother and sister using magic wands to turn the Pluriel into its saloon/cabriolet/spider/pickup configurations, until she yells at him to “Grow up!” and woooo does he! I think I may have built the Nice Young Man up a bit too much in my memory over the years, as he doesn’t seem so amazingly nice now. But perhaps I hadn’t been so overly-exposed to popular culture back then!
This is the Italian version of the ad, and seems to have different scenes to the one I remember, but you get the idea. If you don’t get why I’m ranting on about a car, maybe you need to read about mon petit pois!
